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Customer Testimonials
With so many different formats available, it can be hard to capture the perfect testimonial.
You can have the perfect customer endorsement, but botch the delivery.
If the message doesn’t resonate with prospects, then the testimonial will not be effective.
To
counteract this, we’ve compiled nine examples of testimonial that you
can use to guide your testimonial development. We’ll examine
testimonials shared on websites, social media, and some in the form of
video testimonials.
By examining what these testimonials did well, you can execute similar tactics to ensure you create a high-quality testimonial for your business.
Website Testimonial Examples
Website testimonials are effective ways to nudge prospects toward purchasing or signing up to demo your product.
The addition of a testimonial to your homepage or landing page can act as a powerful form of social proof.
Research shows that a testimonial added to your site will improve your conversions. In fact, 36% of top-performing landing pages feature testimonials.
To
impress a potential customer, you need to provide proof that your
product or service is a good investment. You can achieve this by
featuring testimonials on your site or even having an entire customer testimonial page devoted to them.
Let’s take a look at a few examples.
Website Testimonial Example #1: Koble
Koble,
a SaaS platform that helps entrepreneurs plan and launch their business
ideas, features founders who use the service directly on their
homepage.
The testimonials on their website each include an
image of the founder and a one or two-sentence testimonial in a blocked
quote.
The testimonial shown below addresses how Koble has helped this founder through personal development, concepting, and even securing financing.